Why do you need to think about intellectual property?
As a startup, inventor or small business, protecting your ideas, inventions, name, logos, content and other unique features are part of your value proposition to your customers, partners and investors.
Putting into place a basic IP strategy and keeping your intellectual property protected is essential to ensuring your enterprise will survive and thrive.
With effective IP protection built into the fabric of your business from the first day, you can better protect your business, AND add intellectual property to your list of business assets.
The good news is that, while IP protection is essential, it is not necessarily expensive or complicated. A good attorney will be able to help you formulate an IP strategy that matches your needs and budget and grows with your enterprise.
There are even some steps you can take yourself, right now, to reduce the risk of someone infringing on your IP or to be prepared to act quickly should that occur.
Where Should I start?
If you’re located in the US, the following are good places to start with depending on the relevant IP.
Your state’s secretary of state website
How to make sure your secret idea remains secret
Intellectual property basics
How to protect and copyright your work
Le Droit d'auteur